If you were under a rock last week, you'd be forgiven for not knowing that MIX '08 was going on. On the other hand, most of you were probably wondering if there was anything else these crazy Internet people could talk about. Vertigo had a few teams at MIX and got to help launch a new Hard Rock Memorabilia site using the new Deep Zoom technology in Silverlight 2. We were thrilled work with Hard Rock and Duncan/Channon to create and launch the new site. To view it, you'll need to install Silverlight 2 (Beta 1) but I definitely think it's worth it.
Everyone here at Vertigo is very proud of the Hard Rock site and you can check it out here. You can see the announcement video of the keynote at the Mix Sessions site. I would at least skim the whole keynote, but you can check out demo of the site at around 1:41:00 into the video.
It's also awesome that the demo seems to be a huge hit with the community:
I wasn't on the team that put this together so I went into the site as a total end-user and came away very impressed. Granted, I'm biased (we're hiring). However, I'm also a music fiend and could get lost in the Hard Rock site for hours (see also, Wikipedia). I love the documents section that people have talked about, but being a grunge kid means that the highlight for me is the alternative section. Check out Pearl Jam's hand-written first set list, a wall of picks and Gidget's bass! Try out the site and let us know what you think.